Messagefirst.
At the heart of every relationship is an idea.
A common value.
A shared belief.
Mutual buy-in to a narrative that unites.
That’s why the greatest brands don’t sell. They tell.
Their position is defined by story and meaning.
By value, not volume.
They don’t cold-call eight billion. They form warm connections with those who see reality (or fantasy) as they do.
All that begins with message.
It drives how a brand thinks, speaks, acts and grows. And how every creative asset is built.
Because a logo is a message made visual. A package is a message made physical. And a video is a message animated.
Make message first.
Make your brand last.
“Your brand is like your eulogy. It’s what people tell other people when you’re not around.”
— Mayer Silver
Emissary is your brand’s messenger, diplomat, and representative. We don’t sell services; you send us on a mission.
Only then do we go out there to work on your perception, reach, and opportunities. How? By defining, refining, transmitting, evolving, and spreading your message.
From our treasure trove of mantras:
Noise may make people stop.
But it won't make them pause.
Everything follows message.
Make sure it’s a qualified leader.
Anything you say can and will be used against you in the court of public opinion.
Nothing needs to be written.
If you write,
defend every
word.
Brands are judged not by the color of their logo but
by the character of their content.
Words speak as loud as actions.
You can negotiate out of war.
Pinkie Swear
Get what you pay for.
Pay only for what gets you there.
look good. But choose to
show up and look great.
cliché: 16 years of
said, done, delivered.
Giveyourmessage legs.
