Advanced Entry

Goodbye Who, Hello You ^TM

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As the marketing adage goes: “Sell the sizzle, not the steak.” That’s easy with a single promise. But when it came to repositioning Advanced Entry, the company needed to communicate its numerous sizzles.

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Early on, during COVID, Advanced Entry was a healthcare solution for visitor screening. By 2024, it rediscovered its full promise and market contribution—as a real time, 360° Visitor Intelligence ecosystem.

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No longer was it a one-spot sentinel at the main entrance. From the physical, technological, and data perspectives, it grew into a web of interconnected devices and abilities spanning both facility and teams.

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We puzzled out the myriad ways in which 360° Visitor Intelligence affects operations, across sectors and business models. Then, we built out an in-depth, technical storyline for multiple audiences, pitching every CEO on their respective sizzle—right from the start.