DecorBloc
Competitive Audit
Brand Strategy
Position & Message
Visual Identity
Art & Photo Direction
GTM Strategy
Product Discovery
Retail Experientials
Retail Experientials
Grow Your Outdoors TM
What Lego did to play DecorBloc does to landscaping. The catalog spans over 200 designs — all rooted in a patented interlocking system that comes together in eyecatching, functional, living gardens.
Yet, terms like “landscaping” and “gardens” fail to tell it all. What makes DecorBloc so ground-up is the combination of its molded, brick-like facades; endless layouts and surround combinations; stacked stepping designs that can support an adult human’s weight; and the dummy-proof ease of installation.
That’s what inspired us to develop a product naming scheme as big as the consumer’s imagination. With product lines such as “Villandry,” “Versailles,” and “Highline,” and color ways such as “Santorini White” and “Avanos Clay,” DecorBloc is your invitation to welcome the world to your outdoors, in style.
