Dreamy Blue
Competitive Audit
Brand Strategy
Position & Message
Photo Direction
GTM Strategy
Product Discovery
Sales Tangibles
Reform Your Sleep TM
Sleeping with DreamyBlue is an overnight success. At least that’s what their 480,000+ clients report. Founded on adjustable loft, revolutionary best-of-all-worlds fill, a set of patented designs, and materially different fabrics, the product line sold like hot cakes since night one.
Yet, there was no brand. Given that our client wants to ride this hay train all the way to a billion in sales, they asked us to reverse-engineer what would’ve been the original brand. So we slept on the job.
The new position? The pillow that keeps positioning you right, for life. That’s how we developed a continuous user experience from the Sleep Type Quiz through the Extrazzz™ Fill Pouches. Not a bad bedtime story.
