Heirloom

Inherently Personal. ^TM

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This one is a brand of opposites: Fully corporate infrastructure, with deeply personal guidance. Powerful litigation capacity, with a proactive emphasis on family harmony.
And on and on it goes.

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So the client wanted something in a pocket. A brand identity that straddles two worlds without pulling a hamstring. A company that speaks of down-to-earth people who happen to be whip-smart legal experts. A brand that walks that fine line between respecting their client's creative intelligence, while sticking to simple, timeless ideas.

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Of course, we reveled in the challenge. Our solution was a one-word name that highlights the single most important factor of exceptional estate planning: Longevity.

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Because a great plan is a family asset. One that you hand down the generations. But what makes this company unique is how they weave a tapestry of legal force and interpersonal need.