
Infarm
Competitive Audit
Brand Strategy
Name & Message
Art & Photo Direction
Packaging Direction
Advertising & PR
Interview Prep
Grown Kosher TM
Orthodox Jewish consumers would rather hunger than risk eating a bug.
In the field of produce, they either painstakingly wash each leaf—or shell out a premium for (far inferior) bleached greens. In Europe, Infarm revolutionized vertical/hydroponic farming with the world’s leading cloud-connected growing network. That positioned them perfectly for the bug- and God-fearing consumer:
Inherent in their farming was the promise that their produce never comes into contact with bugs to begin with. The challenge? Avoid getting lumped together with the washed varieties.
With Grown Kosher, we spelled it all out. It speaks directly to the brand’s USP: not turned kosher, but grown that way. And protected all the way to the consumer’s plate.









