Infarm

Infarm

Competitive Audit

Brand Strategy

Name & Message

Art & Photo Direction

Packaging Direction

Advertising & PR

Interview Prep

Infarm.com

Grown Kosher TM

Orthodox Jewish consumers would rather hunger than risk eating a bug.
In the field of produce, they either painstakingly wash each leaf—or shell out a premium for (far inferior) bleached greens. In Europe, Infarm revolutionized vertical/hydroponic farming with the world’s leading cloud-connected growing network. That positioned them perfectly for the bug- and God-fearing consumer:

Inherent in their farming was the promise that their produce never comes into contact with bugs to begin with. The challenge? Avoid getting lumped together with the washed varieties.

With Grown Kosher, we spelled it all out. It speaks directly to the brand’s USP: not turned kosher, but grown that way. And protected all the way to the consumer’s plate.