Infarm

Infarm

Competitive Audit

Brand Strategy

Name & Message

Art & Photo Direction

Packaging Direction

Advertising & PR

Interview Prep

Infarm.com

Grown Kosher TM

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Orthodox Jewish consumers would rather hunger than risk eating a bug.
In the field of produce, they either painstakingly wash each leaf—or shell out a premium for (far inferior) bleached greens. In Europe, Infarm revolutionized vertical/hydroponic farming with the world’s leading cloud-connected growing network. That positioned them perfectly for the bug- and God-fearing consumer:

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Inherent in their farming was the promise that their produce never comes into contact with bugs to begin with. The challenge? Avoid getting lumped together with the washed varieties.

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With Grown Kosher, we spelled it all out. It speaks directly to the brand’s USP: not turned kosher, but grown that way. And protected all the way to the consumer’s plate.