Legend

Made to use. Used to make. ^TM

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Hot young kitchen brands are a dime a dozen (eggs) these days. Most follow a similar route: raise private equity, wine and dine celebs, push questionable features, and struggle with that petulant child that is DTC.

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Legend cuts against the grain: Legend American Cast. Legend Multiply SuperStainless. Legend Slick. Legend Enameled. Legend Edge. Legend CookAware. Every line and item is a return to proven form and function.

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To capture the essence of the brand, we introduced a philosophy of ‘vertical heritage.’ Legend might not have a century-old backstory, but it undergoes just as much consideration and iteration in short order.

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Today, Legend remains 100% independently owned, with its growing brand family gaining steam and heart with a loyal client base—across both DTC and leading marketplaces. And yet, the best is still unwritten.