Semble

Face Your Beauty ^TM

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Much of the beauty sector’s marketing tells women they need to hide. To cover up. To add layers of something that isn’t them.

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Adina Capach, a self-professed “girl’s girl” and beloved lash artist, is on a lifelong mission: to bring women face to face with their authentic features and natural beauty.

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Semble is a celebration of what’s truly there. A range of services that strive to highlight each woman’s unique qualities — in whatever form, face shape, iris color, and skin tone nature blessed her.

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We also infused the brand with a warm sorority sentiment that runs across staff, career opportunities, private events, and collateral. Today, in every way, Semble resembles the real Adina.